Case study 03 · Website
Seal Tech Roof Restoration.
A website for a roof restoration company that explains the SEAL TECH no-tear-off system to homeowners, helps them find a local contractor, and recruits new certified installers.
The brief
What it needed to do.
SEAL TECH sells to two audiences at once. Homeowners need to understand why restoring a roof beats replacing it, and trust a system they've probably never heard of. Roofing contractors need a reason to get certified and add it to their business.
The site had to make the case to both, and route each visitor to the right next step: find a contractor, or apply to become one.
What I built
The breakdown.
Two clear audiences
Separate homeowner and contractor paths from the homepage onward, each with its own process, FAQs and call to action.
The process in three steps
Inspection, system application and warranty, explained simply so homeowners know exactly what happens on their roof.
Restoration vs. replacement
A side-by-side table on cost, disruption, install time, UV protection, warranty and landfill waste.
The technology, explained
UV protection, Wind Lock adhesion, a seamless waterproof membrane and a lightweight system, each in a sentence.
Contractor recruitment
A full contractor page covering the benefits, a three-step path to certification, a testimonial and an application form.
Guides & inspections
Restoration guides and a free-inspection page that bring in homeowners who are still researching.
Up front
Leading with the numbers.
The facts that matter most, placed where they do the most work.
Site map
Pages built.
Screens
A closer look.
Key pages from the finished site.
